Tuesday, June 10, 2014

New Bible Study Headquarters Now In LifeWay Stores

Last month LifeWay Stores unveiled the newly designed Bible Study Headquarters, now a prominent feature in all locations.
“The new Bible study reset will allow us to better meet our customer’s needs and make it easier for our staff to help customers find what they are looking for,” says Stacie Weavil, visual merchandising manager for LifeWay Stores. “We wanted to find the best way to showcase Bible study products in our stores,” says Stacie.
In the new floor design, Bible studies are arranged by category—from new releases and best sellers to Bible studies for men, women, individuals, and groups. There’s also a section called Bible Studies for Today’s Church that features Bible Studies for Life, The Gospel Project, and Explore the Bible.
The new design includes “way-finding signs” that guide customers to a particular section depending on the type of content they are looking for. The Bible Study Headquarters floorplan was tested in four stores last summer. It has now been implemented in 169 LifeWay Stores across the nation and will be implemented in the remaining 17 stores this summer.
“There’s been a huge amount of excitement in the stores. To get to this point as quickly as we did is a miracle,” Stacie says.
“We want to make sure store managers and associates have what they need to be able to help customers and ultimately help spread the gospel.”