observations and readings about church ministry ideas, challenges, solutions, and trends
Wednesday, May 21, 2014
Millennials and the Demise of Print: Five Implications for Churches
By Thom S. Ranier
As the president of an organization that has huge investments in both print and digital assets, I watch the trends related to the two closely. Current discussions focus on a few basic issues. First, digital communication is pervasive and growing. Any metric will affirm that reality. Second, print as a form of communication is suffering in most areas. Third, print will have occasional rebounds that will give print adherents hope that it is not going away. In the past couple of years, for example, print book sales have stabilized.
But a recent article by Henry Blodget in Business Insider shed some fresh perspectives on this issue. He notes the allegiance to print media is highly influenced by the age of the readers. Simply stated, the older you are, the more likely you are to like, or even prefer, print. Of course, that information is really stating the obvious.
The Stark Reality of the Future of Print
But Blodget notes recent research that is almost breathtaking. The research looked at media preferences for different age groups. The stark reality of the future of print is most noticeable in the 16-to-24 age group and the 25-to-34 age group. The Millennials have absolutely no loyalty to or preference for print media. Blodget’s words are worth repeating:
“Media consumers in the 0s, 10s, 20s, and 30s have no such print alliances. To them, the idea of printing on a dead tree and then trucking it to houses and newsstands seems ludicrous, old-fashioned, inconvenient, and wasteful. To these folks, paper-based publications are a pain to carry and search, easy to misplace, and hard to share, and the information in them is outdated the moment it appears. For those who weren’t raised on paper, digital is superior in almost every way.”
Wow. Those words are painful for an old print adherent like me. But facts are our friends, and I would rather deal with reality than deny reality.
Five Implications for the Church
Of course, after I read the article, my mind traversed quickly to implications for local churches. I see at least five at this point.
Dr. Pat Ford became a Church Consultant for LifeWay Christian Resources in 2007 after 35 years of ministry in church, university, and seminary settings. He can be contacted at 832-725-4253 or firstname.lastname@example.org, and followed on Twitter at @patford.
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