Monday, May 7, 2012

LifeWay Launches Mobile Website

By Jon D. Wilke

Customers of LifeWay Christian Resources can purchase the latest Christian book or Bible study, learn about upcoming events or read ministry articles on their mobile devices through the new mobile site.

"This mobile-optimized site was designed to help customers find the information they are looking for when, where and how they are looking for it," said Dave Thoma,'s director of eCommerce.

Thoma said the mobile experience reflects the full version of the site specifically built after studying customers' mobile patterns and preferences.

"User activity on smartphones differs substantially over PC or tablet usage as a result of the smaller screen size," Thoma said. "We took this feedback and made it very easy for them to find articles and products on the mobile site."

To help users find the right resource, a drop-down menu is located at the top of the site. Customers can shop by categories such as "Bible studies" or "camps" or by roles such as "church leadership" or "home and family." The navigation bar also hosts the site's search menu, shopping cart and store locator.

If users have their smartphones' "location services" turned on and click on the store locator option, the site will automatically display the closest LifeWay Christian Store.

Current customers can log in to their LifeWay accounts at the bottom of the site or a new user can register -- within a few clicks -- for a free account.

When people log in using their mobile devices, Thoma said, the site automatically displays the right-sized graphics and text.