Friday, January 7, 2011

Rainers Examine Beliefs Of Millennials In New Book

By Brooklyn Lowrey

Thom Rainer, president of LifeWay Christian Resources, and his son Jess Rainer have teamed up to write "The Millennials: Connecting to America's Largest Generation," a book released in January by LifeWay's B&H Publishing Group.

The book unpacks the results of an extensive August 2009 LifeWay Research project that surveyed a national sample of 1,200 Millennials. Millennials are categorized as individuals born between 1980 and 2000, but for research purposes, only older Millennials, those born between 1980 and 1991, were surveyed.

Thom Rainer visited the "Inside LifeWay" studio and Jess joined the conversation via telephone to discuss the data and offer some perspective beyond the statistics themselves.

"The Millennial generation, by our count, is the largest generation in America's history, so just the sheer number of Millennials is something that we want to focus upon," Thom Rainer said, noting that about 80 million individuals can be classified as American Millennials. "We have to say, We need to know about this group, how the church can reach them and why we are not reaching them at this time."


Until next time...share the journey and enjoy the ride!