Monday, November 8, 2010

American "Millennials" Prefer Experience Over Expertise

By Rob Phillips

When seeking information or advice, almost two-thirds of American "Millennials" – those born between 1980 and 1991 – prefer to rub shoulders with many people who have personal experience rather than a single recognized expert.

These and other findings are from a wide-ranging August 2009 LifeWay Research study of 1,200 Millennials in the United States. The study forms the basis for the upcoming book "The Millennials: Connecting to America's Largest Generation" by Dr. Thom Rainer and his son Jess Rainer.

According to the study, men (45 percent) and Asians (53 percent) are more likely than other Millennials to prefer learning from one recognized expert.


Additional Millennials data releases:
- Study finds American 'Millennials' are spiritually diverse
- Study finds American 'Millennials' value family above all else
- American 'Millennials' divided over same-sex marriage
- American 'Millennials' concerned but not fanatical about environment

Until next time...share the journey and enjoy the ride!