I have yet to read a well thought out, convincing argument for why churches spend money on promotional direct mail pieces. Usually, the answer is something like:
- “This is how we’ve always done it.”
- “Another big local church does it, and they are growing so it must be working.”
- “We don’t have any data to convince us otherwise.”
- “Someone told us they found us through a mailer, so it must work.”
Most of the time the above responses are good enough to leave the mailer discussion alone and move forward … until now.
NOTE: This is a fairly in-depth and comprehensive article. Skip to the bottom if you want to read the conclusion.
Until next time...share the journey and enjoy the ride!