Tuesday, October 12, 2010

Are Church Mailers A Total Waste Of Money?

By Brian Kaufman

I have yet to read a well thought out, convincing argument for why churches spend money on promotional direct mail pieces. Usually, the answer is something like:
  • “This is how we’ve always done it.”
  • “Another big local church does it, and they are growing so it must be working.”
  • “We don’t have any data to convince us otherwise.”
  • “Someone told us they found us through a mailer, so it must work.”

Most of the time the above responses are good enough to leave the mailer discussion alone and move forward … until now.

NOTE: This is a fairly in-depth and comprehensive article. Skip to the bottom if you want to read the conclusion.

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Until next time...share the journey and enjoy the ride!

Pat