Tuesday, September 21, 2010

Guiding Principles For An Outreach Advertising Strategy

By Ed Stetzer and Eric Ramsey

Your church faces an ongoing challenge - how do you continually encourage guests to visit - particularly those with no prior exposure to church. Without guests, your church will not grow. Between the workplace and children's activities, families are busier and it seems harder to get people's attention.

A few churches can generate guests with little effort (mostly due to location or size) but for most of us it takes a more strategic approach. That approach usually includes advertising.

Here are ten guiding principles, adapted from a new manual co-authored by Ed Stetzer with Eric Ramsey, to consider as you get started.


Until next time...share the journey and enjoy the ride!