Monday, February 8, 2010

Churches Can Have A $2 Ministry

By Polly House

A church’s best witnessing tool might cost less than $2.That tool could be LifeWay magazines, which churches can buy in bulk for their members at less than $2 per subscription. “More than 26,000 churches place bulk orders for HomeLife and Mature Living for their members,” said Woody Parker, LifeWay’s editorial project leader for adult magazines and devotionals. “By ordering in bulk, they pay $1.55 per issue, a significant savings off the single copy cover cost. In addition, it’s convenient for the churches since they can order the magazines along with their Sunday school materials.”

South Main Baptist Church in Pasadena, Texas, is one of the 26,500 churches that orders bulk subscriptions of LifeWay magazines. Each month, the magazines, available at no cost to church members, are placed in racks at the church. Members are encouraged to take the magazines, read them, use them and share them.

Pat Ford, one of LifeWay’s regional consultants, asked Brad Williamson, minister of education at South Main, if he and David Trammel, another LifeWay consultant, could talk with church members who use the magazines. Williamson enlisted 22 people to chat with Ford and Trammel, specifically about HomeLife, Mature Living, Living with Teenagers and ParentLife magazines.

“Brad was not only open to the idea, he was excited about it,” Trammel said. “He gave us a room and access to his people. We were free to ask anything we wanted. What we discovered was that people use the magazines in all sorts of ways – personal edification, education, ministry tools and witnessing tools.”

Read more of what the interviews revealed here. And be sure to read the related sidebar personal accounts.

For highlights of the Spring 2010 LifeWay family magazines go to and login to my account at using the password "PASSWORD". There you will be able to access and download the highlights for the Spring 2010 LifeWay family magazines.

Until next time...share the journey and enjoy the ride!